Yearbook+Staff

The BruinLife staff is comprised of 6 separate staffs: editorial, layout, copy, photography, marketing & business, and technology. toc  =Editorial=

This staff is responsible all aspects of the yearbook organization, including production, staff management and marketing. Headed by the editor in chief, the editorial staff is composed of the leaders of the other five staffs - the layout editor , copy editor , photography editor , marketing & marketing business manager , and technology manager. The assistant editor, athletics editor , and managing editor are also members of the editorial staff. Typically, members of the editorial staff are chosen at the end of the year by the incoming editor in chief. Editor applicants must have a minimum one year of experience as a regular staff member to be considered for an editorial position.

 =Layout=

Headed by the layout editor, the layout staff is responsible for making sure pages are complete as possible before edit night. This includes placing written material and photos onto pages according to the layout editor's templates, writing captions, headlines and subheadlines if not completed by the copy staff, and leveling and cropping photos. The staff primarily uses Adobe Photoshop and InDesign to complete their assignments. Members of the layout staff work with the rest of the staff to ensure that pages will be completed by their deadline. Layout staff members will also have the chance to participate in spread design, such as Senior of the Year spreads, as well as design marketing materials throughout the year.

 =Copy=

Headed by the copy editor, the copy staff writes articles on assigned topics for the yearbook. Copy staff members also write captions for photographs and headlines and subheadlines for their pages. The staff primarily uses Microsoft Word and Adobe InDesign.

 =Photography=

Headed by the photography editor, the photography staff is responsible for all of the photographs in the yearbook, except for sporting events and portraits of graduating seniors. Staff members photograph events both on and off campus to provide a well-rounded view of life as a Bruin. Staff members will be provided with digital cameras to shoot assignments and press passes should they need them to access certain events.

 =Marketing & business=

Headed by the marketing & business manager, the marketing and business staff's objective is to promote and market BruinLife to students on campus. Marketing and Business staff members are responsible for originating new marketing techniques, creating and distributing fliers, tabling on Bruinwalk, creating ads to be placed in the Daily Bruin, making row walks, sending e-mails to students included in the yearbook, and various other activities to publicize and sell the yearbook. Another main focus of the marketing and business staff is to sell to parents and friends dedications placed at the end of the yearbook. In addition, staff members are in charge of maintaining databases of ad sales, yearbook sales and of everyone included in the yearbook.

 =Technology=

Headed by the technology manager, the technology staff is performs a variety of computer-related tasks to help maximize the efficiency of the production of the yearbook. These include web design and maintenance, server maintenance, and scripting. Design scripting is done in Javascript or Applescript in the Adobe Extendscript Toolkit environment and run in Adobe InDesign to automate certain layout processes. Non-layout related scripts are written in a variety of languages, including C++, Java, Python, PHP and UNIX shell.