Marketing+wish+list

Things to make a page / instruction of:
 * How to reserve the Bruin Plaza for distributing yearbook
 * How to table and sell yearbooks during Commencement
 * How to pick up current yearbooks
 * can people pick up for me? how does that work?
 * where and when can i pick it up?
 * how do i pick it up?
 * what qualifies as a valid proof of purchase?


 * Third-party sellers
 * Photo Studio: need to train the front-deskers so they can sell to the customers the yearbook (instead of just saying, "here's the yearbook from last year", it'd be great if they could elaborate and say what we cover, what goes into the book, and where they can get more information if they have specific questions about it)
 * Need to establish a written agreement detailing what BruinLife and Photo Studio need to do
 * SAA: need to train all the sales representatives before they start selling the GradPaks in May. Those people will be selling the book (indirectly) for us because the GradPak comes with a $13 off coupon.
 * Need to establish a written agreement detailing what we need to do and what SAA needs to do.


 * Communicating with staff members
 * Create a password-protected page (ex: www.bruinlife.com/admin) that has all the useful stuff, such as how to take orders, how to take calls, and how to deal with certain problems, etc. Essentially a FAQ.


 * Bringing online order on:
 * Facebook
 * Facebook


 * Layout for marketing
 * Should ask EIC to hire graphic / flyer / sign designers specifically for marketing.


 * T-shirts
 * can we get sponsors and then give it out? perhaps pass it out during Beat 'SC Bonfire night?


 * Campus Photo Studio
 * Need to separate forms for recording names of people (as they appear in the yearbook) and the actual yearbook


 * //New and more efficient version of order form//
 * //Find out what class (i.e. class of 2008)// //they are in or what year they are in, so that we can compile a database of e-mails for future marketing//
 * //Database//
 * //We need a good database to keep track of all the orders so that they are filled out consistently and that we don't have to waste manpower to transfer it from from paper to computer//
 * //We also need a (online-based) database for keeping track of all incoming and outgoing calls as well as shipping. This is so we have a record of which customers have contacted us and any attempts of contacting them back.//
 * //New online website//
 * //Online ordering//
 * //Allowing students to order by giving their UCLA student ID and have it charged directly to the BAR account (I would say that we won't have to do it if we implement online order)//
 * //This would be great if not too much hassle//
 * //It was looked into, but at the time it seemed to be a lot of administrative troubles//
 * //Work with UCLA TV to create footages to be displayed around campus//
 * //Develop a list of public places on- and off-campus where we can advertise//
 * //Can we advertise in the shuttle with low or no cost?//
 * //Find a more efficient way to target seniors, people off-campus//


 * //Print out all the marketing flyers//
 * //Categorize and keep them in a binder//
 * //Basically, this is so we have hard copies of all the past flyers so that future marketing managers have a data base to go through//
 * //Also, develop a monthly calendar of events//
 * //this is so future marketing managers know approximately when certain events / tasks occurred in the past//